From Article Marketing – The Pros and Cons

Employing a company or individual to write unique content to boost your business is necessary for you if want to take the hassle out of doing your own writing. Because of the experience that content writing services have, you will not need to worry about a decrease in traffic or potential customers. Marko.us article marketing on autopilot: strategic article writing and explosive article submission; per article and 1-cent per submission.

Someone once told me that a really good speech (and for our purposes, a good article) is something that you can compare with a perfect dress for a lady – long enough to cover everything and short enough to keep it interesting. And I would say, in comparison to mens clothing, it has to have all the essentials to make a dapper chap and tailored for that perfect fit.

The best workers are no longer willing to just accept a job at face value. They will use the internet and social media to find out about a companys workplace from current and former employees. Companies can no longer exaggerate claims about their employer value proposition on their websites, at presentations, or during interviews.

Article marketing allows you to stay within the budget you have chosen for yourself or your business and still get your company name out there. Article marketing can be done by anyone. You can write your own articles and then submit them for free on article marketing sites with links that track back to your URLs.

One cannot submit the same article to other sites without changing the article as Google will penalize you for duplicate content. However with article marketing backlinks one can submit the same article to several other sites.

By diversifying your clients you will most likely have a bunch of different subjects and content types to write about. Plan your writing schedule and deadlines–stagger your writing. I like to have three different projects going at the same time with about the same deadlines. Ill write one and then switch to another client, site or topic. It keeps the writing fresh and lively. Not to mention, when the site or client goes belly-up or retires you arent left with no work.

Looking at the example of how social media has transformed consumer purchases of products and services, companies must beware the effects that current and former employees can have on their employer brands. Sites such as Amazon, Best Buy, and CNET list large numbers of products that are reviewed and rated by consumers. Sites such as Expedia and Trip Advisor allow consumers to rate their hotel and travel experience.

Companies exasperate this problem by not being more transparent and sharing the actual internal data of key employer and workplace metrics. In the social media age this is a dangerous practice that could lead to higher recruitment and retention costs. Companies are far more transparent in their annual reports than they are in their workplace reports.

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